Onsite Insurence Company for medical Tourism

When medical tourism comes into my mind, I always think about making it a success as Information Technology in India. One of the way to achieve is to collaborate with American and European Insurance companies to treat their customers in India at a price which will be a win-win situation for all the parties involved.
But this is something we need to convince others to do tasks in our favor, then why not we start an insurance company here in India which will have offices in western countries to get customers; but instead of covering them to get treated there, we will ask them to come to our preferred hospital partner in India and get a world class treatment at a fraction of price.
Insurance Company, Anyone?